Each year, Strix manufacture millions of 360 degree
cordless controls at
their factory on the Isle of Man for assembly into kettles from
small
appliance manufacturers around the world.
Origin has worked closely with Strix for many years to promote
this and other emerging control technologies. We do this by a
process of dialogue and conceptual study, first to structure
the brief and then to design a "selling vehicle". The
engineering is world-class - we aim to compliment it with striking
product design.
The domestic kettle market has become saturated in recent years.
When competition is fierce, it is time to re-think the needs
of the consumer.
As far as we know, this was the first glass jug kettle design,
a premium product with some unique features including under-floor
neon lighting, a dishwasher proof jug, and a control system which
requires no switches.